A Kitchen Renovator in Sydney Spent $5,167 on Ads and Generated a $2M Pipeline in Just 3.5 Months
274 qualified leads at $18.86 each. $80K closed. $1.2M quote in progress. From zero ads to the busiest quarter they've ever had.
274
Leads
$18.86
CPL
$5,167
Spend
3.5 mo
Duration
~$2M
Pipeline
Kitchen Renovation
The Client
Kitchen Renovation Company
Premium kitchen & joinery renovations in Sydney, Australia. Known for high-quality craftsmanship. Average project: $15K – $45K.
Excellent work but zero digital marketing — no ads, no tracking, no lead system beyond referrals. Revenue unpredictable. They needed a reliable way to generate qualified leads every month.
Before
❌ 100% referrals only
❌ No Meta Ads or campaigns
❌ No conversion tracking
❌ No lead qualification
❌ Feast-or-famine revenue
After
✅ 274 leads in 3.5 months
✅ $18.86 cost per lead
✅ Full tracking + qualifying
✅ Consistent lead pipeline
✅ ~$2M total pipeline value
The Strategy
What We Built
Complete lead generation system — targeting, creative, tracking, and qualification all connected.
1
Precision Targeting
Sydney homeowners planning renovations. Geo-fenced high-value suburbs. Excluded renters.
2
Custom Lead Forms
Qualifying questions — budget, timeline, kitchen size. Filtered tyre kickers automatically.
3
Full Tracking
Meta Pixel, CAPI, GA4, GTM. Every lead tracked from click to form submit.
Unedited Meta Ads Manager screenshot. Real numbers, not projections.
Client Feedback
“
Before Digital Hark, we had no system for leads beyond referrals. Within 3 months we closed $80K in deals, quoted an $800K whole-house joinery project, and now have a pipeline nearing $2 million. The qualifying questions filter out tyre kickers — we only speak to serious buyers. We had to consider pausing ads because we got too busy.
Kitchen Renovation Company Owner
Sydney, Australia
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